Good Life Project
Brand Identity, Art Direction, Experiential Design
I collaborated with Jonathan and Stephanie Fields across a range of projects within The Good Life Project ecosystem, including Camp GLP, the Good Life Project Journal, and the development of Sparketype-based content and tools.
Working closely with Stephanie, I led brand identity and design for Camp GLP from its inception—developing the visual identity, print materials, signage, and merchandise, and evolving the experience over seven summers.
Alongside this, I contributed concept and design work for Sparketype projects, including digital ebooks, icon explorations, social media templates, and early-stage tools like the Sparketype Canvas.
journal
I designed this journal as a companion to Jonathan's previously published book, How to Live a Good Life.
Camp GLP
With Stephanie, I created the event's branding, print materials each year, designed merchandise including totes, tees, note cards, and posters.
Sparketype
For Jonathan's Sparketypes, I designed the direction for the type icons and created the accompanying guide and workbooks.
