When I was in elementary school, I thought I'd be a writer when I grew up. When I actually grew up, I became a graphic designer and visual artist. But I've been lucky enough that my career has woven together my love of both words and images — first as an editor and editorial designer, and more recently as a content strategist and creator.
|
|
For the past several years, I have been the Director of Content Marketing at a digital marketing agency called Study in the USA. The agency specializes in higher education, and its goal is to connect international students with U.S. colleges & universities.
Prior to that I was a owned my own graphic design firm with a focus on editorial design and art direction along with typical design projects such as collateral, presentations, web sites, etc. I've worked with wonderful clients, including:
Prior to that I was a owned my own graphic design firm with a focus on editorial design and art direction along with typical design projects such as collateral, presentations, web sites, etc. I've worked with wonderful clients, including:
|
StudyUSA.com
Our team completely overhauled StudyUSA.com. I designed the new site and wrote all of the copy for it. (Click the image to be taken to the full site.) |
|
|
StudyintheUSAGlobal.com
For Study in the USA's client-facing site, I was part of its conception through to its design and creation. Over time, I also grew it by adding client testimonial videos, case studies, a blog, a news section, and creating a home for the Study in the USA podcast. (This site is no longer live, however, you can click the image to be taken to its last iteration via the Wayback Machine.) |
|
|
Magazines
For much of my career I've been a magazine art director. The two magazines I was with for the longest are Study in the USA (9 annual editions in 5 languages) and VegNews. Other titles I worked on over the years include Good Housekeeping, Seattle magazine, and Yoga Journal. (The short videos provide a small sample of my work for each publication.) |
|
|
Presentation design
Click the image to see a presentation I designed that also includes numerous examples of work I've done for Study in the USA clients. |
|
|
Podcast branding
Study in the USA launched the International Student Stories podcast to share stories of current and former international students and higher education professionals. I created the podcast's look and branding. |
|
|
Camp GLP
Jonathan Fields (Good Life Project) created a summer camp experience for entrepreneurs and creative folks that took place every summer for 5 years. I created the camp's branding in addition to notebooks, folders, camp badges, and campers' tote bags and t-shirts, and more. (The short video shows a small sample of my work for these events.) |
|
|
Newsletters
I created graphics and wrote text for the newsletters that go to both of Study in the USA's audiences — 70,000 international students & 50,000 clients at colleges, community colleges, and universities. |
|
|
Over the years, I have made innumerable social media graphics. These are a recent sample that were made for Study in the USA. (As many as possible are linked so you can see them in action.)
I am originally from Virginia and have lived in San Francisco since I drove out to California sight unseen after graduating from college. My favorite mornings start with a walk through Golden Gate Park or the Presidio with my dog. I'm an artist, avid reader, and HGTV addict.
|
